Ethnographer. Sociocultural analyst. Consultant.


I am an Italian-Chinese sociocultural analyst with experience in the US, Europe and Asia. I have a personal and professional interest for understanding human behaviour and identifying cultural phenomena and in turn offering relevant guidance on strategies for new products and services development.

I have worked with ReD Associates, Gemic, the WPP group, Dragon Rouge Asia, IMS Health and Stripe Partners across a wide range of industry areas, from healthcare technology to foods & beverages, fashion and alcohol. 

Living and working in different countries and being an avid traveller has led me to grow a strong sense of empathy, which I draw upon in my work to tell stories of how individuals interact and relate to the material world around us.