Ethnographer. Storyteller. Consultant. 

I am an Italian-Chinese sociocultural explorer and innovation consultant with experience in the US, Europe, East Africa and Asia.

Research started as the ideal tool to pursue discovery and very quickly became a way of well, keeping sane. I am always looking for different angles to understand the contradictions of the human mind and behaviour, including my own.  



Working with pioneers in business anthropology over the last decade has allowed me to develop a unique toolkit to make sense of the world around us.

I'm interested in sharing stories of what separates us and brings us together. From curating experiential immersions to putting multimedia stories together, I seek to deliver insights to clients in the richest possible way, and in turn, create solutions that matter.


An insider’s look into grass-root self-help groups in Shanghai for Roads & Kingdoms and Slate Magazine

An ethnographic film that captures the diverse voices of young Chinese in Italy as they confront questions of selfhood and identity. Screened at MUDEC Milan, EPIC Montréal, Ethnofest Athens.

An examination of cultural factors that shape environmental behaviours in urban contexts. You can find an overview here or ask me for a pdf copy of “Cultural boundaries to climate change: perceptions of everyday climate-relevant issues”.

Luxury shopping in Rome to understand how consumers seek meaning through relationships with overseas “daigou” shopping agents

At the Eve of change in Laoximen, having ales in real Shanghai before demolitions

Moving to Africa for fresh air - insights into Nairobi's new Chinese Community  

Catching up with artists in Beijing and Shanghai - watch the video trailer here